Sounds
like you?
{Let’s experiment together.}
If you are...
- A global brand seeking deep cultural resonance
- A startup testing bold ideas in the early stages
- A company tired of the surface-level creative
- A team seeking more than just another agency
- A public-sector org or NGO with people-first values
... then our interests align.
We work with the curious, the brave, and the culturally invested.
The Culture Lab
A space for curiosity, research, and experimentation. We study people, shifts, power, & play.
Outputs:
- Trend audits & cultural scans
- Internal provocations such as zines & film.
- Research sprints & thought pieces
- Public installations, talks, and events
The Consultancy
Where strategy meets story.We work with clients to translate insights into action.
Outputs:
- Brand & Product strategy
- UX & Service design
- Campaigns & Creative systems
- Organizational Workshops
What
are we?
The central question that plagues every brilliant mind,
in some way, shape or form. To us, the answer manifested itself in the lives of the people around us, in our home; Sri Lanka. We realised that everyone has their own answer, and it all stems from their rituals, their rites, their lived experiences. So, we became obsessed with cracking
the code — CULTURE — through design, through film, through experimentation. The manifestation of this obsession was borne here, as our Design Lab.
We test ideas, we make art, we research, we create.
We toe the edge of progress, we return to our roots. Whether analogue or digital, every new medium is a
chance to learn something new. This is where you can
learn everything about us, and how we can work together.
Exploring the intersection of culture and strategy, using design to decode the complex systems around us.
- Welcome to Critcap Labs.
“How do we make
sense of the world?”
Sounds
like you?
{Let’s experiment together.}
What
are we?
The Culture Lab
A space for curiosity, research, and experimentation. We study people, shifts, power, & play.
Outputs:
- Trend audits & cultural scans
- Internal provocations such as zines & film.
- Research sprints & thought pieces
- Public installations, talks, and events
The Consultancy
Where strategy meets story.We work with clients to translate insights into action.
Outputs:
- Brand & Product strategy
- UX & Service design
- Campaigns & Creative systems
- Organizational Workshops
“How do we make
sense of the world?”
Exploring the intersection of culture and strategy, using design to decode the complex systems around us.
- Welcome to Critcap Labs.
Culture
Lab
Design
Consultancy
The
Manifesto
Work With
Us